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At my recent Website Promotion Q&A webinar, one of the attendees asked if Adwords was right for their business. They have a service based business and they wondered whether Adwords was more geared towards businesses that sold commodities rather than services. You can hear my answer in the video below: Thank you to everyone who attended today’s webinar. The questions you raised about website promotion were great and I hope I was able to answer them all for you. I recorded the webinar and so I thought those that missed it might like to hear what we talked about! Continue reading Website Promotion – Questions and Answers Webinar I’ll admit it, I’m a bit of a junkie for web statistics. I can pour over web stats for hours whilst I try to work out what my web traffic is doing! You can get some fascinating insights into your website by looking at how people find you and what they do once they arrive. If you are serious about your website, then getting good at web stats is a given. Luckily it doesn’t have to involve lots of dry reading of “how to manuals”. There is an alternative. So where do you find Google Adwords certified professionals and companies? Wouldn’t it be nice if you could just type in the country where you are, the amount you want to spend, the service you want and then sit back whilst someone finds all the people that fit your needs. Guess what. You can! Well, 2009 is almost over so as I’m sure we all do, I’m just reflecting over the year and on what’s been achieved. At KKSmarts it’s probably been one of our best years which is very encouraging considering the economic climate that the media would have us believe exists.
The poster was trying to remove the date from his blog posts. Why? Continue reading Why do People not put the date on their Blog Posts? If there is one thing about your site that is bound to put your potential customers off it is a slow site. Industry standards suggest that most of us take less than 8 seconds to decide if we are going to stay on a new website or hit the back button and try a different link. Those 8 seconds includes the time it takes your webpage to load! Google released an upgrade to their Adwords Editor recently and whilst some of the changes are welcomed I can’t help thinking that the job has been left unfinished. It suggests to me that the Editor has a limited life now and that they hope we will all use their new interface instead. You may not have noticed the rather low key announcement from Google this week but it signals a significant step in Google’s strategy for continued dominance on the Internet. I’m predicting the start of a revolution in advertising on the Internet in the coming year. In fact it will seem more like a war than a revolution. Google can see it too and they are taking steps. Continue reading Product Listing Ads. The Battle lines are being drawn. Have you noticed that your conversions in Adwords appear to have doubled recently. They have at least doubled and in many cases they appear to have done even better than that! So, what’s going on? |
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