404 is a Traffic Hole
Published June 22, 2008 by Mike Seddon
Are you losing traffic through your 404 page?
What’s a 404 page I hear some of you shout!
Well, if you have ever type in a webpage address that does not exist then you have probably seen something like this.
That’s a 404 page.
It’s pretty much useless to your visitor who will probably just click the back button and leave your site for good. Just think of all that web traffic that you are losing.
It would be much better if you could edit this page so that you could personalise the message and give them some options. For example, some nice links into pages on your website, a sitemap or even a search bar.
Setting up your own 404 page is actually very easy and I was going to explain it here but the guys over at Yargon have put together a really nice 3 simple steps to a customized 404 error page and why you should make one guide so why reinvent the wheel!
Filed under Web Traffic
