Duplicate Title Tag Finder

This week I was working with a new client on their Adwords campaigns.

I’d already reviewed the website before meeting them and I was amazed when they told me that the site had already been professionally SEO’d.

Why was I amazed, well because it was yet again a classic case of people getting ripped off by companies claiming to do SEO when they wouldn’t know SEO if it stood up and smacked them in the mouth.

I can often run one simple test and nearly always so called “SEO’d sites” fail miserably.

So what is this test?

Well it’s simply checking that unique Title meta tags have been used for all pages.

This tag is probably the single most important tag on your website for the search engines. You should have a unique Title meta tag for every page on your website and it should include the keywords for that page.

I can usually check a site in seconds and find it is littered with duplicate Title Tags. It’s usually because people just copy and paste pages as they are creating new material for their website and they forget to update the Title Tags.

Easy enough to do and forgivable for your average hobby website.

But for a so called SEO company to miss this is unforgivable. It’s like a chef forgetting to cook the food!

So how do I quickly test for duplicate Title Tags

I use Google Webmaster.

In the Diagnostics section they have a tool called Content Analysis. You just click on the tab and it will tell you if you have any duplicate Title Tags.

As you can see from the picture below it also tells you lots of interesting and useful information about your Title Tags, as well as your Description Tags.

Go check your site now. You might be in for a shock!

Oh, and don’t be shy. Post a comment below and let us all know what you found out!

One final point. There are some fine SEO companies out there. It’s just that there are a lot of bad ones as well.