Dynamic Keyword Insertion with Capitals

A couple of months ago I talked about driving your Clicks through the roof by getting your keywords into your display url.

One method I talked about was Dynamic Keyword Insertion. Catchy name!

What I didn’t mention though was that you can control the capitals being used when you insert your keywords.

It’s actually very simple to do and very effective.

Let me first just explain Dynamic Keyword Insertion for those that don’t know what it is.

Simply put you can get Adwords to put into your Ad the keyword that triggered your Ad.

To do it, you simply put this code {keyword} into your Ad text. Now when ever your Ad is display the {keyword} is replaced with the keyword that triggered the Ad.

Imagine if you had a list of keywords such as this

• Nokia Phone
• Motorola Phone
• Sony Ericsson Phone

You could have the following as the Title line for your Ad

{keyword} Deal

Now your Ad will display the brand of phone entered into Google. For example, if Nokia Phone is the keyword triggering the Ad then the Title would say nokia phone Deals. This is very powerful for getting your Ad notice.

The only problem is that the keyword that gets inserted is all in lower case and that doesn’t look so good.

The good news is that you can add capitals to the inserted keyword very simply. All you do is capitalise one or more letters in the keyword code. Here are the different ways you can use it.

Keyword   First letter of the first keyword is set to capitals  (eg: Nokia phone)

KeyWord   First letter of each keyword is set to capitals (eg: Nokia Phone)

KEYWORD All letter of the keyword are set to capitals (eg: NOKIA PHONE) – Not something Google will tolerate for more than one word.

KEYword  First Word is all capitals (eg: NOKIA phone)

KEYWord  First Word is all capitals and first letter of all other keywords is capitals (eg: NOKIA Phone)

I don’t think I missed one but I’m sure someone will post a comment and tell me if I did.