Google continue to dominate as Yahoo caves in
Published June 13, 2008 by Mike Seddon
Finally we have a result in the “who will buy Yahoo” debate.
Although it’s not actually a buy out, the deal signed between Yahoo and Google last night has effectively pushed out any buy out possibility by Microsoft. In fact some hours before the Google deal was announced, both Yahoo and Microsoft had stated that talks had ended and no deal would be struck.
This is Yahoo’s official statement
The deal at the moment only covers US and Canada. In essence it gives Yahoo the ability to display Google ads on its own network.
You might think this is a great idea but well wait to see how the mass of Adwords users feel. Targeting your ads to exactly the places you want them to appear is key to maintaining that all important click through rate and some may not be impressed that ads could appear on Yahoo.
Why you may ask?
Well Yahoo has a different demographic profile for its users. For example in the UK it is quite popular with many home users because of the tie up between Yahoo and BT. Many home users will just use the default search on their browser which is Yahoo for the people using BT as their ISP.
There is a saying that Google is for business and Yahoo is for home. It’s not a saying I completely agree with but it has some merit.
I imagine that unticking the box in your campaign settings for displaying ads on Google’s Partner Networks will stop your ad appearing on Yahoo.
Of course they may embrace the new deal as opportunity to get greater exposure for their ads and improve their revenue. Only time will tell.
Filed under Google
