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Google are continually adding changes to Adwords. I know. I make it my business to check all of the new features.

Sometimes these new feature just feel like they are tinkering at the edges. However some are definitely more in the “wow, that’s useful!” category.

One of their latest ideas is certainly in the useful category.

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Product Listing Ads. The Battle lines are being drawn.

You may not have noticed the rather low key announcement from Google this week but it signals a significant step in Google’s strategy for continued dominance on the Internet.

I’m predicting the start of a revolution in advertising on the Internet in the coming year. In fact it will seem more like a war than a [...]

Expandable Ads – A curse or cure?

Google have just announced that they are launching a beta test for expandable ads.

These ads will expand to double their size.

Whilst having a larger footprint for your ad might initially seem attractive, I wonder if this new development is a curse in disguise or a cure for those advertisers who just can’t get their message [...]