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So where do you find Google Adwords certified professionals and companies? Wouldn’t it be nice if you could just type in the country where you are, the amount you want to spend, the service you want and then sit back whilst someone finds all the people that fit your needs. Guess what. You can! [...] Well, 2009 is almost over so as I’m sure we all do, I’m just reflecting over the year and on what’s been achieved. At KKSmarts it’s probably been one of our best years which is very encouraging considering the economic climate that the media would have us believe exists. Google quietly released version 7 of the Adwords Editor towards the end of December 2008 for both the PC and the Mac. Whilst the upgrade provides some very welcomed new features it also brings with it a very annoying bug if you use the automatic upgrade feature You would think that Google would be the best people to offer advice on how to set up and run an Adwords campaign but unfortunately that just isn’t true. Their last piece of optimisation advice is not good advice at all You might be forgiven for thinking that a company that proudly displays the Google Adwords Qualified Company Logo must have lots of highly qualified individuals. Surely that’s what the award means doesn’t it. Well in fact it doesn’t. It doesn’t promise anything of the kind. I’m sure you all know the power of domain names that match your keywords. Ask any SEO expert and they would much prefer to optimise a domain to rank high for a keyword that is part of the domain name. The same is true with Adwords. Getting your keywords into your domain can dramatically increase your click [...] Here is the update we have all waiting for. Google finally give us the number of the beast! One of the common mistakes made when looking at the performance of your Adwords campaigns is make judgements based on clicks and conversions for a particular day. Why is this a mistake? It’s because of these couple of lines at the bottom of your campaign report screen |
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