Okay I’ll admit it. I’m a creature of habit and I’ve been slow to embrace the new keyword tool for Adwords whilst its been going through its beta trials.

To be honest I tried it a few times early on and I felt that it was just a cosmetic look & feel upgrade.

I still feel that [...]

When Google introduced its new interface, it included a new tab. The Opportunities tab.

With a name like that you would expect it to provide you with new opportunities for your Adwords Campaigns.

Well they have certainly tried to provide something in the way of keyword opportunities.

If you click on the tab, the first thing that catches [...]

In all this moving around that Google is doing with the new interface I wondered today if they had lost the plot and actually removed the keyword tool.

Fresh back from a few days holiday, I logged onto my Adwords account and the Adwords Keyword tool had completely disappeared. No sign of it anywhere!

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How much time do you spend turning your list of keywords into Broad, Phrase and Exact match keywords?

Unless you are using something like Google’s Adwords Editor this can take hours, especially if you are manually adding the quotation and square brackets to every keyword.

Now there is a much faster way and what’s more it’s free!

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