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Okay I’ll admit it. I’m a creature of habit and I’ve been slow to embrace the new keyword tool for Adwords whilst its been going through its beta trials. To be honest I tried it a few times early on and I felt that it was just a cosmetic look & feel upgrade. I still feel that [...] Every so often Google releases something really using for Adwords. Search Funnels just happens to be one of those REALLY useful tools. If you have every turned off a poorly converting keyword and then seen you better keywords starting to perform badly, this new tool from Google may hold the answer. Well it’s about time that Google addressed the crime that was extended broad matching. Strong words? Maybe. Google are continually adding changes to Adwords. I know. I make it my business to check all of the new features. Sometimes these new feature just feel like they are tinkering at the edges. However some are definitely more in the “wow, that’s useful!” category. One of their latest ideas is certainly in the useful category. [...] At one of my regular website Promotion Q&A sessions, I was asked an excellent question about the best time of day to advertise. The question in full was “how do you know what the best time of day is to run a google adword campaign for a particular keyphrase”? Well here’s the answer. Writing Ads in Google Adwords that are highly clickable is one of the keys to success. Some people achieve it more by luck than judgement but once they achieve it they certainly enjoy the results! However, you don’t have to trust to luck. There are some clear guidelines that you can follow that will help ensure your [...] At my recent Website Promotion Q&A webinar, one of the attendees asked if Adwords was right for their business. They have a service based business and they wondered whether Adwords was more geared towards businesses that sold commodities rather than services. You can hear my answer in the video below: So where do you find Google Adwords certified professionals and companies? Wouldn’t it be nice if you could just type in the country where you are, the amount you want to spend, the service you want and then sit back whilst someone finds all the people that fit your needs. Guess what. You can! [...] Google released an upgrade to their Adwords Editor recently and whilst some of the changes are welcomed I can’t help thinking that the job has been left unfinished. It suggests to me that the Editor has a limited life now and that they hope we will all use their new interface instead. [...] Have you noticed that your conversions in Adwords appear to have doubled recently. They have at least doubled and in many cases they appear to have done even better than that! So, what’s going on? |
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