More business from Web Traffic

If you’ve read my Beginners Guide to Adwords then you’ll know that I suggest you avoid using the content network and I stand by that for people who are just starting out with Adwords.
There is already enough for you to learn without complicating your life with the different techniques needed to be successful on the [...]

I’m a big fan of Aaron Wall and his SEOBook blog.
So I was very pleased to hear that his good lady wife Giovanna has launched PPC Blog.com

One of the common mistakes made when looking at the performance of your Adwords campaigns is make judgements based on clicks and conversions for a particular day.
Why is this a mistake?
It’s because of these couple of lines at the bottom of your campaign report screen

I bet many people have their favourites and anyone new getting into website promotion might wonder whether they should concentrate on SEO for their site or go for Google Adwords.
In an ideal world you would do both with equal effort but who lives in such a world?
So, which one is best?
In my opinion I think [...]

Google continue to add new features to Adwords to keep it at the head of Pay per Click advertising.
At the moment they are beta testing Pay Per Action.
On the face of it this sounds a dream idea.
The basic premise is that as an advertiser I only pay when someone takes the action I want them [...]