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You might be forgiven for thinking that a company that proudly displays the Google Adwords Qualified Company Logo must have lots of highly qualified individuals. Surely that’s what the award means doesn’t it. Well in fact it doesn’t. It doesn’t promise anything of the kind. Are you one of the many people trying to sell Ice Cream to the Eskimos in Alaska? Many Adwords advertisers are advertising their products in places that are a complete waste of time and energy. What’s more they probably don’t even know they are doing it. Are you one? Are you losing traffic through your 404 page? What’s a 404 page I hear some of you shout! Well, if you have ever type in a webpage address that does not exist then you have probably seen something like this. |
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