Who stole my reports?

Have you noticed that some of your Adwords Reports have gone missing?

Were they stolen in the night while you slept or is it part of a more sinister plot!

Actually, it all part of Google’s housekeeping and to be fair they have been telling us all for months that they were going to do this.

Earlier this month they delete all the old reports we all had in our Report Centers that were created before March 2008.

I imagine their servers must be getting pretty full of all of our old reports.

However before you panic, they have only removed the reports. You still have all of the data you always had.

So you can still run reports that check data before March 2008 (assuming you had data already for then!).

I’m sure they will be doing this again on a regular basis so if you have reports that you really want to keep I would very much advice you to save them to your computer using their export facilities. You can export them into Google Spreadsheets, .CSV files, Excel, HTML or another format quite easily.