Website Promotion - Is it working for you?

It's a fact that most websites fail. What is even sadder is that they don't need to. Sometimes even the most simple change can dramatically increase the amount of traffic you get. Our website promotion guides help you to make these simple changes. Simple changes that will really drive traffic to your site

Website Promotion is more than just Search Engine Optimisation

Making your website work for you is so much more than just optimising your site for the search engines. Being able to answer the question how do you web optimise is only one of the components of good web optimisation.

There are many ways to drive visitors to your site. Search Engine Optimisation is just one way. There are many other Website Promotion strategies.

For example, there is pay per click, email marketing, link strategies, affiliate partnerships and more.

Our website promotion guides help you to use all these different techniques. They are presented in a straightforward no nonsense language. They are not full of techno jargon

I want more customers not just traffic

Of course once you have these visitors to your site, you need to convert them to customers

It's no good having thousands of visitors to your site if they are the wrong type of visitor. What you want are the right type. You know, the buying ones!

Website Promotion is only going to bring in the buying customers if you are targeting your promotion correctly. The messages about your product have to be clear. Make sure that you really are promoting your site with messages that will appeal specifically to your type of visitor. Don't be tempted to "tweak" your message a little to give it broader appeal if the people you will now appeal to our unlikely to be real customers.

Decide clearly who your target market is and stick to it rigidly.

Is Pay Per Click a good option for me?

Are you one of those people who have tried pay per click (eg: Google Adwords) and felt it was a bit of a failure

• Too few clicks?

• Clicks cost too much?

• Even when they clicked, no one bought anything.

Don't despair. Help is at hand. Sign up for my free Pay per click guide for Google Adwords and I'll show you some really simple but very effective techniques for boosting clicks, cutting costs and converting customers.