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The internet is commonly used to act as a giant online brochure service. A natural side effect of this usage is that you have access to all your "competitors brochures" . So from your desk you can find out an enormous amount about what they have done, and the types of customers they wish to attract.
If you search on a particular competitor you will probably discover a range of other websites that make reference to them.
Some might be suppliers ( so you get an idea of what they use to help them operate their business ).
Some others will be general places where the competitor is named as a supplier. Whilst the website with the link might be a direct customer, in other cases it might be there as a result of a publicity campaign, or some initiative that has been undertaken by a Government agency.
All of this means you can discover :
- who your competitors are.
- what types of people they attract.
- what kinds of publicity are available.
- what other opportunities might exist for companies like yours.
Not bad from your desk...
If you want to learn more about other companies against whom you compete and how to succeed in the recession.
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