Google Adwords

Google Adwords

Google Adwords is Google's Pay per Click service. Like all of the Google tools it is extremely well thought out.

 

It currently dominates the pay per click market and it's out of the box thinking for ad positioning gave it the edge against all the other pay per click services. As always where Google leads, others follow and now the other services are starting to adjust their ad positioning formulas to match the way Adwords works.

 

For those prepared to spend sometime learning how to use Google Adwords properly there is plenty of scope to become very successful for a fraction of the budget your competitors will be spending. I would certainly recommend our Adwords Course

 

If you are already using Google Adwords, then you should read our page on the Five biggest Google Adwords Mistakes. It's quite likely that you are making one or more of these and you could be throwing money down the drain.

 

Also, are you using the Quality Score display to make sure your Adwords keywords are top quality? By checking your quality score regularly and taking action to ensure that your keywords remain of high quality, you will ensure that you Adwords budget is efficiently spent rather than wasted on expensive poor quality keywords.

 

You may also want to take a look at your Accounts Snapshot page. It will tell you all the key information about your campaigns. It will also alert you to important information regarding your account. For example: if an ad stops running for any reason, your account snapshot page will display an alert.

 

And finally, to help get you started with Google Adwords, why not read our Top Tips for Google Adwords. It's full of great tips to help get your new campaigns off to a flying start or even inject some new life into tired old campaigns.

 

Essential Reading:

Beating Adwords
Five Top Tips for Google Adwords
How to write Ads that get Clicks
Google Adwords Reports