Google Adwords - Beating it and Winning. |
Beating AdwordsFed up with paying over the odds to get your ad anywhere close to the top of the page?
Tired of paying too much for your clicks and then only getting a handful every day?
It's time to beat Adwords and start winning. Here's how. Would you like my Free Success Tips For Google AdwordsEnter your email below and they will be with you Step 1 - Are you using Adgroups properly?The number one rule for Google Adwords (and Google for the organic listings as well) is relevancy. Your keywords have to be relevant to the words in your ad and also in the page the ad is linking to (generally called the landing page).
It's difficult to get the relevancy running through your keywords,ads and your landing pages if you have all of your keywords under one of two Adgroups.
So, it makes sense to have many Adgroups with small numbers of highly related keywords in each Adgroup.
Look at your list of keywords and group them into related lists. Google's Adwords Editor has a Keyword Grouper options (it's on the tools menu option). Some people rave about it. Others are less enthusiastic. I personally find it a bit hit and miss. It's a great idea and possibly they will improve it as they continue to upgrade the Adwords Editor.
One of the common questions I get asked is how many keywords should I have in each Adgroup. My answer is that there is no exact number. You are aiming for relevancy. If you are keeping the list of words highly related to each other then it's difficult to see how you can have lists of more than say 20 keywords. If you have, then take a close look at the list and ask yourself if the list could be split into two.
One last tip on grouping keywords. Don't be afraid to have single keyword Adgroups. If some of your keywords are not really related to any others or they just seem to work better on there own, then put them in their own group. There is no minimum number of keywords rule in Google.
Once you have your lists it's time to move onto Step 2.
Step 2- Keyword Targeted AdsNow that you have your keywords grouped into Adgroups you can write ads that are very closely related to your keyword list. Simply try to include your keywords in the ad. Certainly in the first line of your ad and if you can, also include it in your second or third line.
Sometimes I just use one keyword from my list as the title and try to get a second keyword from the list into the ad. Here's an example of what I mean.
Let's assume I have this list of keywords in my Adgroup: beating adwords I could write the following ad Beating Adwords Notice how each of the keywords are used in the ad. This is giving me a strong relevant link between the ad and keywords. Google will reward this by giving me a lower bid price for my ads.
However there is another plus to this approach. As the keywords that triggered the ad are in the ad they will subconsciously connect very well with the person who typed in the search. In fact Google helps us here because it strengthens the subconsciously link by highlighting the keywords in the ad itself.
So for example, for the keyword beating adwords, Google will display the ad like this. Beating Adwords For the phrase beat adwords, it would display the ad like this. Beating Adwords For the phrase beating adwords tips, it would display the ad like this. Beating Adwords I think you can see what I mean now. Clever isn't it!
However, bear in mind that an ad also has to be appealing to make people click on it. So you might not be able to work in all of the keywords in the way that I have above.
Would you like my Free Success Tips For Google AdwordsEnter your email below and they will be with you Read Part 2 - Landing Pages |
