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Advertising on the Internet is no longer a minority sport. Many companies have now shifted large amounts of their advertising budgets to the web and with good reason.
The Internet offers unparalleled access to massive markets of potential customers at a fraction of the price that many other forms of advertising would charge for a similar reach (even assuming they had that reach!).
Of all the forms of advertising on the Internet, one dominates the market completely and that is Pay per Click advertising (PPC).
Unlike many forms of advertising where you pay to have your ad displayed, Pay per Click only requires you to pay if someone actually clicks on your advert and visits you website. Hence it’s name, Pay per Click.
The concept of only paying when your advertising succeeds in bringing in potential customers has been quite a revolution for many businesses and many have abandoned tradition advertising in favour of this paying for rewards based advertising.
So how exactly does it work?In simple terms most pay per click services work by allowing you to select a price you are willing to pay for each click that your advert gets (called a bid) and for what keywords you want your adverts to appear for.
When someone types those keywords into a search engine, your ad will appear. The amount you bid generally determines where on the page your advert will appear. The more you bid the higher up the page you appear. If you bid too little you might not appear on the page at all.
However there is one Pay Per Click service that stands heads and shoulders above all the others and that is Google Adwords.
It dominates all the other Pay per Click services for two very good reasons.
- Google gets around 80% of all search traffic on the Internet. So it’s got simply the biggest market place of all.
- Adwords doesn’t just rely on the bid price. It is very clever in how it determines how to serve up adverts and if you know how to use Adwords it is perfectly possible to get the tops spots and pay less than everyone else.
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