Yahoo Search Marketing

Yahoo Search Marketing is Yahoo's Pay per Click service.

Once known as Overture, Yahoo has renamed its service following some major changes to the way it works. This has been in direct response to the dominance of Google Adwords.

It's very quick and easy to get set up using Yahoo Search Marketing

As with Google Adwords, you ads don't just show up on Yahoo's search network, but they can also show up on the network of content sites that have signed up to receive Yahoo ads.

It will be interesting to see how the new offering from Yahoo shapes up against Adwords.