Beating Adwords - Getting Cheaper Clicks and Higher Placed Ads

Beating Adwords - The Video Guide

As part of my series on Beating Adwords, I've decided to put the tips and tricks from that series of articles into video format. This is the 21st century after all and I know that people get tired of reading webpages and occasionally a video is a welcome break.

Lesson One - Understand Google and use your Adgroups Wisely.

In this lesson I'll explain exactly what Google is looking for and how you can use your Adgroups to give it what it wants.

Google rewards people that give it what it wants. In our case it will reward us with cheaper clicks as well as higher placed ads.

Just click play and I'll explain all for you.

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Press Play to Start

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Lesson Two has arrived! Watch now how to create Keyword Targeted Ads.