Website visitors - how many do you lose ?

Whilst you may know how many people reach your website and how many sign up or buy something, most websites lose large numbers in between. This can be 80% or more of the traffic that you have paid for in one way or another. Without knowing what the crowd are doing as they move from page to page, it's very difficult to improve the conversion rates.

So what are they doing and why ?

People who visit your website are likely to have lots of different motives, and will visit different pages in some sequence. TrailMaps provide the business with a "filtered" map of the most significant "trails" that visitors follow as they move from page to page. A bit like watching a crowd from a helicopter.

Watch our video about TrailMaps by clicking here

What are TrailMaps based on ?

TrailMaps are based on the logs accumulated by the "web servers" that actually run your website. Whilst these logs have a somewhat arcane format they contain lots of information and are the traditional basis for web statistics.

This data is good enough; provided one treats the information as a useful guide and tests the validity of assumptions made. Crucially TrailMaps require no special software and no alterations to your webpages.

But I get everything from Google Analytics?

Google Analytics is a powerful toolset, and we use it alongside TrailMaps to manage our site!

We configure and use Google Analytics for

• Linking final conversions to the advert a visitor first clicked on

• Showing the search terms used to find particular pages

• As an alternative to traditional web statistics packages

We use TrailMaps for the management summary :

• Finding out what happens in the middle of a website

• Showing the big picture - something that doesn't fit on a screen

• Showing the signicant routes through the website many of which haven't been predicted

• Providing a quick way of assessing the effectiveness of our website in getting people to use the paths we've built from entry to the conversion pages we want

• Focusing on the patterns of movement within the website and adjusting the options to improve the visitor experience.

We also provide support and associated services in conjunction with a TrailMap that are specific to your situation; and which Google wouldn't provide for free.

Compare Google Analytics and TrailMaps here